Why this exists
Santa was never meant to compete. Social media changed Christmas without asking permission. Children now see not just what they received — but what everyone else did.
Parents compensate quietly. Those with less often buy more. And children are left confused about fairness, worth, and what Santa really means.
The magic isn't fading. It's being measured.
What Changed
Private morning
Just family
Christmas morning was intimate. Children opened gifts without an audience.
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Christmas became visible. Children started counting.
"Did you see what Emma got? Why didn't Santa bring me that?"
When gifts become public, fairness becomes impossible to explain.
Christmas posts annually
Parents feel pressure to match others
Children compare their gifts online
The Boundary
One roll of North Pole wrapping paper per child. 10 metres. That's the boundary.
Whatever fits in that roll — those are the gifts from Santa. Everything wrapped in this paper carries the North Pole mark. Santa gets the credit for those.
Everything else? That came from you. And you get the recognition for those personal, thoughtful gifts you chose for your child.
The roll creates fairness. You decide what goes in it. One physical boundary that protects the magic and gives you both credit where it's due.
We're not reducing Christmas.
We're protecting it.